Launching a business in Perth is not for the faint-hearted. There is no doubt it’s a beautiful city. However, it also happens to be one of the most remote in existence. In fact, it’s the only region even close to its size that can be considered so geographically distant. So, you’ve got to really love Perth to set up shop here.
Fortunately, there is plenty to love. The city is home to a small but thriving population. Despite its isolated nature, it has access to all the modern amenities you could ever need. Thanks to digital technologies and strong trading links, life here is wonderful for most. Investors get to benefit from a low level of competition and a hungry consumer market. (more…)