The logos are meant to represent companies’ brands or corporate identities and promote their immediate customer recognition. Logo design is an important area of graphic design, and one of the most difficult to perfect. Logo is a symbol or combination of symbols designed to make a more memorable image of the company. Ideally the logo should express graphically the main activity of firms, although variants are possible. Here are some useful tips and tricks which will help you to understand when creating a corporate identity.
Style – a combination of permanent visual, visual, information tools, with which the company emphasizes their individuality. This is something that helps the buyer to recognize your company among many others, leaves a favorable impression of solidity and reliability, remains permanently in memory, and forms an image of the company in the eyes of customers and partners. The logo is the core of corporate identity and its main element around which all other elements of corporate identity: color combinations, fonts, proprietary layout, additional proprietary graphics and visuals.
A few milestones to creating the logo
The first stage of designing a logo:
The concept, idea of writing, choice of a font, and future of the logo.
Corporate fonts are customized fonts to suit the needs and image of any type of business. Customized Fonts help establish a company’s corporate brand design and a key to their integration into all communication processes. To find an individual solution which will further strengthen and refine your company’s corporate identity. Of course, owning a corporate font is what sets the company among others, but still it is not a necessary component of corporate identity, you can use ready-made fonts (only those not covered by anyone’s intellectual property right). You can either develop a new font and select a suitable existing ones.
The second stage of the logo
The development of fine character: The customer gets to his court has several options of fine character, usually around 4-6. The choice of colors.
It is important to choose the color scheme, not only for the logo, but also for the appearance of your representation, including external and internal content of a site. First, you need to build on common beliefs about the preference for a conservative dark blue or purple overbearing. Much depends on the color of the logo, the work carried out by experts in color, psychologists and designers.
The third stage of logo design:
Layout of the writing (logo) and the fine character of a trademark (brand) and the development of color logo.
- The logo should be simple to understand.
- Original design and meet the overall objectives of positioning the company in its marketing strategy.
- All elements of the logo must be combined with each other by shape, color, size.
- Should be equally well regarded as a huge pillar and on the fob has to be bright and clear. In fact, this is the only character that stays with the firm consistently at all-time.
Further, the approved version of the logo is written on a CD in a vector format and transmitted to the customer.
A good logo should possess the following qualities:
- Emotional informative
- Originality and individuality
- Compact size and proportion
- Recall and recognition
The logo should be simple and well-remembered.
It should look good not only in the format of the poster, but also to format labels 30×40 mm, which is much harder to do. It is desirable that the logo reflects the direction of the company. Well, if the logo looks good in color and in black and white image. If the logo in black and white version (without the participation of blacks) do not lose their shape and informative, it is suitable for hot foil stamping. Since the colors of the logo is color branding, they should not be much (better to not more than 3). Color is more practical to use “simple” (blue, red, etc.). Logo design should engage an experienced designer. First of all, he must gather the necessary information about the company customer brand. And only after that deliberately go to the final result.