Five Tips for Designing Autumnal and Wintry Websites

Designing a seasonally themed website can be more of an undertaking than many realize. There are several design points to keep in mind, as well as some design faux pas you’ll want to avoid, but this is not as tricky as you might think to strategize for a solid holiday design. These tips are recommended for newbies and professionals alike who want to design stunning content for the holidays:

Choose a color palette commonly associated with the season or holiday

One of the best things you can do for your seasonal website is to choose a color palette most viewers will associate with that season or holiday. For example, a website dedicated to fall recipes for pumpkins and squash should have a mellow, earthy tone with plenty of oranges and browns. Likewise, a website dedicated to Christmas shopping would do well to incorporate the classic red and green color palette.

Avoid scripts designed to promote seasonal content.

One of the biggest mistakes a web designer can make is assuming that scripts do something visual and little else will improve the quality of the page. For example, having a script that makes leaves or snow slowly fall across the screen was highly popular in the early ’90s when websites had no standards, but designs today should be much more tasteful in terms of user experience. These superfluous scripts tend to annoy visitors after a few moments and increase page load times, so there’s absolutely no reason to include them.

Make sure your content is relevant to your overall design

Content is king when it comes to a website, so the design of your web page should reflect the content you plan on displaying. Your color palette should come into play here as it should make your text easy to read, but also accentuate it so visitors still really get the seasonal feeling. For websites that offer items for sale in a specific season, these items should be highlighted and featured on seasonal pages.

Redesign your web page as needed

If you maintain your seasonal web page annually, consider a new redesign every year. This point is especially valid for websites offering content that’s only relevant for this small window in the year. Visitors who use the website each year will enjoy being greeted with a new design and will feel as though your updates to design make the content you’re promoting that much more relevant. Even minor changes in a design can make a seasonal website feel fresh.

Incorporate seasonal graphics where appropriate

Small touches in updating your regular design with a holiday sub-theme can mean the difference between a temporary seasonal design variation that flows well and one that feels out of place. For instance, e-commerce websites during the Thanksgiving and Christmas rush might use stockings as buy buttons. Small touches like this make a design more enjoyable and can help establish the direction of your website.

Overall, you should strive to build a website that offers a simplistic but appropriately themed design that highlights the content of each of your pages. As always, white space should be used generously to promote good readability and content should be laid out in a manner so the flow is easy to follow. Seasonal websites can be a great way to attract holiday shoppers and those interested in seasonal services, so follow these tips to make the most of your holiday and seasonal designs.

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