If you think web design is simple, then you haven’t read enough about it. This is a niche that is constantly developing and the trends change with each day passed. Meaningless if you are maintaining an established website or if you are planning to build a new one, then you have to be completely familiar with the web design trends, dos and don’ts.
The design is one of the most important characteristics of a website. You may have the best content on the web, but if it is poorly presented and optimized, then you won’t get any regular visitors. A poorly designed and maintained website can ruin your chances to build your reputation on the web, so here are some tips you should follow if you want to have a good-looking, appealing and interesting website.
1. Keep it Current
The main thing that determines a website’s quality is its content. You shouldn’t expect success from your website if you don’t regularly update it with fresh and unique content. Regularly updating your website’s content will not only make your readers come back, but it will also tell search engines that you deserve a better standing in the search results. And as you know, there isn’t a better way to attract visitors than to rank on top of the search results. 1-2 hours a day are enough to refresh the content on your website and improve search engine ranking.
2. Think Social Media
Social media networks play an important role in website maintenance. A few years ago, these websites were mostly used to meet new people or get in touch with your old friends. However, now they can help you attract thousands of visitors to your website. Networks like LinkedIn, YouTube, Facebook, Twitter, Google+ and others are your chance to show your content to millions of people. Incorporating social media in your website is an important step if you want to achieve something big. It also gives you a chance to personally contact your customers and readers and improve your relationship with them.
3. Go Mobile
Technology is constantly developing and nowadays many people use their mobile devices to surf the web. Tablets and smartphones are often the preferred way to browse the internet and you must make sure that you meet the needs of these devices. Optimizing your website for mobile viewing can greatly improve your popularity and help you attract more visitors. The best solution is to create a new version which is specifically optimized for mobile devices.
4. Write Quality Posts
Writing is an essential part of website maintenance. A quick, easy and affordable way to promote your website is to write articles and submit them to article websites and article directories which display your content to other people and provide you with valuable backlinks. Make sure that the articles are intriguing and helpful, because informative content is always appreciated by readers. If you have a larger budget, you can outsource this work and hire a ghostwriter to do this job for you.
5. Keep it Simple
This is one of the simplest and most important things you should remember about website design – simpler is better. Don’t try to prevail over your competition by adding shiny graphics and larger images to your website. Focus on content, because at the end of the day, this is what really matters. Graphics and images are recommended for specific niches like photography and image manipulation, but avoid using many of them if your website isn’t related to graphics. A large number of images and numbers will result in slower load times and a worse experience for your visitors.
If you want to get a perfect web design without putting much effort and money into it then try online website builders.