Why Social Media is Essential for Business Growth

The world in which we are living today is “MODERN WORLD” with all those latest technologies and inventions, a person can dream for. Today, men had done such incredible things about which there were no contemplations in past decades. Men, had reached the moon, built sky-high buildings, approached to the depth of the sea. In short, whatever the mind of man can conceive and believe, it can achieve. Today, we are living a luxurious and contented life with all the facilities available to us at our doorstep.

In the present era, world has revolutionized a lot and still many changes are taking place and things are getting more advanced. Science has made our lives easier. We can stay connected with our people where ever we go in the world. Scientific technologies and inventions had limited the distances among us. We can not only talk to our relatives or other people, living far across from us, but also can send our pictures, videos and links to them in no minute. Earning money is also not a big deal now, science have given us a solution for it as well and that is, “SOCIAL MEDIA”. A flexible platform  to start a profitable business.

What is Social Media?


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Social Media is medium formed out of a ‘network’ of people. Thus it is majorly a place where people do the talking. It is an online service, platform, or site that focuses on facilitating the building of social networks or social relations among people. It give users the freedom to interact over the Internet, such as e-mail and instant messaging.

Social media is such a broad term; it covers a large range of websites. But the one common link between these websites is that you are able to interact with the website and interact with other visitors. Some examples of social media sites are:

  • Social News: (Digg, Propeller, Reddit) Interact by voting for articles and commenting on them.
  • Social Media Networking: (Facebook, Hi5, Last.FM) Interact by adding friends, commenting on profiles, joining groups and having discussions.
  • Social Photo and Video Sharing: (YouTube, Flickr) Interact by sharing photos or videos and commenting on user submissions.
  • Wikis: (Wikipedia, Wikia) Interact by adding articles and editing existing articles.

Social media networks mainly Facebook, Linkedin and Twitter are a powerful means of networking, socializing and gaining information.

Why Use Social Media for Business?

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The world now spends more than 110 billion minutes on social networks and blog sites and that sites are now visited by three quarters of global customers who go online. This equates to 22% of all time online, or one minute in every four-and-a-half minutes online. Social media allows you to communicate with a large number of people in a short space of time, at a few taps on the keyboard. Compared to traditional advertising and marketing, social media is accessible, affordable, immediate and easily altered or updated. With social media, you are in direct communication with your customers. It set up channels that allow customers to communicate with you, and that give you an avenue to respond and put your company view forward, is important.

Social media help to broadcast updates, offer promotions and specials, give a behind-the-scenes look into your company or boost customer service levels and response times. It helps you to find the maximum number of your targeted customers. It is less costly as compared to more traditional forms of marketing and promotion. Most of the basic applications are free to use and even buying a few bits of software (apps) to make things work better is fairly inexpensive.

Social media can enhance your brand awareness. By using social media services, your brand can become more rounded and develop a personality. It can tell you what is right and what is wrong about everything from your company and products to your competitors or industry as a whole. As a result, social media is a lot quicker and more exciting to use than traditional websites and by running a business through it. If truth be told, a good social media marketing plan can help the business to establish a long-term relationship with their customers.

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