A lot more people these days are doing their shopping online. Whether they are buying clothes or kitchen supplies, buying things online is a lot more convenient than driving all the way to the store. They can just pick out the items they want, enter their credit card information and the products will be delivered to them in five to seven business days. That is why creating your own online store is very lucrative and does not require many startup costs. Here are six benefits of creating an online store.
Image via Flickr by Hopkef Gerffin
Fewer Overhead Costs
One of the best benefits of having an online store is fewer overhead costs. When you do not have a physical store, you do not have to worry about paying rent, electricity or other costs, which can literally save you hundreds of dollars a month. If you have a physical store, you will also have to hire at least a couple of employees, unless you want to be at your store seven days a week. That is why starting an online store is not out of reach for many people. All you really need to invest in is a decent website.
Expanded Geographical Reach
When you have a physical store in a small town, you can only serve a certain amount of customers. People from the other side of the country won’t even know your products exist. If not a lot of people live in your town, you will not get much business for your store. If you have an online store, you can reach people all around the world. Even people in China and Australia will be able to buy your products. This means that you have the potential to make a lot more money for your store. For instance, if you sell kids clothes and someone from the other side of the country searches for the term “kids clothes,” they could potentially find your online store.
Open for Business 24/7
Another benefit of creating an online store is that it is open for business 24 hours a day. You do not have to close it like a regular store. People can buy your products at whatever time they want, which will increase your sales.
If you need a lot of flexibility with your hours, you will really enjoy having an online store. Because you do not have to open up a physical store every day, you can work very flexible hours. For example, if you have to take Thursday off to take your child to the doctor, you can easily do that. Operating an online store is great for people who have a lot of family responsibilities.
Changes Are Easily Made
If you have an online store, you can make changes a lot easier. For instance, if you have to change the price of a product, all you have to do is change the product’s price field. If you have a physical store, you would most likely have to change the price on every individual product and even your inventory system.
Cheaper Marketing Costs
In order to become visible to customers all over the world, you have to do a lot of marketing. The good thing about having an online store is that you can do all of your marketing on the internet, which is not expensive at all. You can start by creating Facebook and Twitter pages for your online store. On these social media sites, you can talk about new products that are coming out and even offer coupons. Another way you can promote your online store is to create a blog on your website. For example, if you sell handmade purses, you can write a blog about how you can make purses last longer. Your customers will appreciate reading useful information and will be more likely to buy your products. If you consistently update the blog, your online store will be more likely to make it to the top of search engine pages.
As you can see, there are a lot of great benefits of creating an online store. It’s not just cheap to start up; it also lets you reach more customers and have a life of your own. Although your startup costs will be low, you should at least invest in a good website for your online store. The website should have a clean layout and be easy to navigate. If the layout is really cluttered, people are not likely to stay on the site. It is definitely worth it to have a professional web design company create your website. Also, be sure to tell your family members and friends about your online store before you launch it. They can provide you with valuable feedback that can improve your store.