Packaging plays an absolutely instrumental role in the marketing mix, promotional campaign, pricing criterion, character definition of the product as well a platform to give you a potential competitive advantage in your field.
A while back, we published an article about the benefits of creating an online store. The advantages featured, such as low overhead costs, flexible hours, low marketing costs, etc. still ring true today. With an online shop, there are certain considerations that are still very important, however. Specifically, when you are working with a model in which delivery is a main focus, packaging design and functionality should be a major point of focus.
Unique and Creative Packaging
When you don’t have a physical “space” to conduct your business, such as a brick and mortar shop, your consumer may not feel as connected to your company. If they do choose to order a product from your shop, the packaging will essentially be their first impression of you and your business. Packaging plays an absolutely instrumental role in the marketing mix, promotional campaign, pricing criterion, character definition of the product as well a platform to give you a potential competitive advantage in your field.
The most important element of your packaging should be functionality. This is the building block of your design process as it is absolutely key. If the packaging doesn’t serve its purpose of protecting your product, it is essentially useless. Consider what it needs to do; does it need to provide certain protection such as an airtight seal? What about protection in terms of shipping and handling? These are some of the initial considerations in designing your packaging.
Next, how will you make your packaging stand out? Perhaps you should design with specific colors, shapes or patterns. The aesthetics of your packaging may be especially important if your product is designed to improve the overall appearance of the user, such as beauty products. If you are selling high quality, handmade lotions, for example, packaging that suits the product will be important. If the packaging is unprofessional and messy looking, your customer may not be so impressed.
Going a step further in terms of aesthetics, it is important that your packaging flows well with your product and actually enhances the overall presentation instead of hiding it. To do this, try using professional services like envelopes24 as well as packaging that appropriately fits what you are doing. For example, if you design greeting cards, sending your product to the customer in a transparent envelop, will not only showcase your design for your customer, but perhaps also for others who may come across it in the flow of shipping and handling.
Also consider how you can appeal to multiple senses of customers. Not only does the package look nice, but also if it also has an appealing texture or perhaps even an attractive smell, it can add an extra bonus to your customer.
Furthermore, does it coincide with your company environmental responsibility guidelines in terms of materials? One of the biggest consumer of natural resources in business is the packaging required. If you consider your company an environmentally responsible one, consider going for creative packaging that is recyclable or made of recycled materials. This can also add value for your consumer, who feels as though they are contributing to a more sustainable business model.
If you are still not sure of what direction you want your packaging to go in, check out some inspirational packaging designs worldwide. This can not only provide some ideas for your design, but also give you insight into the leaders of your industry’s concepts.