Even before delving deeply into the advantages of SIP trunking, it is important to first know what a SIP trunk entails. The concept of this is based on the fact that a SIP trunk/column is a logical and digital connection that uses a Session Controlled Protocol to initiate communication over the web between an ITSP provider and a customer location. The connection then re-routes the calls to a PTSN (Publicly Switched Telephone Network).

sip trunking

The whole set up creates a unique kind of telephone and internet network which has proven over the past few years to be a boon, especially for small scale organizations which constantly have to make regular STD, local and international calls using a dedicated line sourced from a telephone service provider.

In other words, SIP trunking has recently become new communications protocol for today’s VoIP phone system. Unlike a few years ago when bundles of wires had to be delivered from the telephone service provider to the customer, SIP trunking has made it possible to skip this tedious, inefficient process by initiating a connection from one local point to another via the public internet.

With that aside, one may wonder if there are any business benefits of adopting SIP trunking technology for their customers. It turns out that there is a host of a little more than a dozen good reasons you should be already on board with this. Here are the main ones:

1. Rapid Return of Investment (ROI)

Unlike the old-fashioned way of laying mammoth telephone cables from one local point to another, SIP trunking does not need such callous amounts of capital investment. On the contrary, a well-installed SIP trunk will immediately see your business begin to cut back on maintenance costs while still delivering the same features your customers enjoy with their local PBX.

What’s more, SIP trunks are typically delivered over IP. This means that it is possible to initiate compression, which also gives better call concurrency and more call volume over the latest broadband circuit. If anything, the quality is nothing close compared to what you would get with the old-school T1/PR1 service.
Tie these two points together and you’ll begin to appreciate just how good SIP trunking is when it comes to reducing the cost of running a business. In addition to reducing costs, telecommunication companies can also resell SIP trunks to their clients to generate additional revenue with an SIP trunk reseller program.

2. Scalability

Unlike traditional T1/PRI lines or POTs which require a time-consuming planning for peak times, SIP trunking, on the other hand, offers an on-demand scalability model. So that implies that you (and your customers too) will only need to pay for what you use. This, as a consequence, frees up the excess capacity to where and when it is needed. Overall, you can plan for peak times at almost all levels – be it by the office location or at the enterprise level.

3. Reliability

Compared to the alternatives, SIP trunking is arguably the most stable and reliable protocol your company can adopt. For example, rather than leaving the fluid operation of your business to chance or at the mercy of local occurrences such as circuit and power outages, SIP trunking enables automatic re-routing to other enterprises, offices, mobile phones and virtually just anywhere depending on business’ operation rules.

4. Mobility

By enabling a unique blend of cloud-based services and premise, SIP trunking can help tie together both remote workers and onsite mobile devices in an enterprise. As a consequence, this leads to a level of mobility that is unattainable when using traditional telephone trunking protocols.

5. Eliminates the Need for Separate Data and Voice Sockets

In light of cutting back on the cost of initial investment, SIP trunking does away with the need to have separate data and voice connections. In fact, in the past few years, this alone has expanded the potential for modern communication convergence using both data and voice together in rapidly expanding enterprises.
The SIP trunking infrastructure is designed in such a way that as your business expands, you won’t have to incur extra setup costs as all the required infrastructure to handle the extra data/voice traffic will already be in place.

The Bottom Line

While the individual upsides of SIP trunking are virtually countless, one thing remains evident regardless of how you chose to look at it – it creates a very easy-to-use operations and communications interface for everyone. Add the fact that SIP trunking presents an efficient way for smaller-scale businesses to expand without incurring big capital setbacks, and you have yourself the next big thing in modern telephone networking.

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