Your customer is the most important thing to your business. Of course there are other important aspects too, like your staff and your business plan. But everything you do should boil down to your customers, what they want and what they don’t want. That’s why doing detailed market research before you do anything is crucial! Let’s take a look at a few things that will show you just how important the customer is:
It’s Easier To Retain Customers Than Gain New Ones
It’s so much easier to retain your old customers than to gain new ones. It’s also cheaper! This is why you should make sure all of your customers are getting the best experience imaginable with you. This way, they’ll want to come back. Asking for feedback is a good idea. Make sure it’s anonymous though, or you might not get an accurate picture of how you’re doing. This isn’t to say you shouldn’t focus on getting new customers. You should just make sure you focus on retaining the ones you have more.
Reduce Negative Word Of Mouth
Word of mouth is one of the most powerful marketing tools out there. It’s so effective, and yet you can’t really buy it. It happens when you offer a great service. However, negative word of mouth is even more powerful than positive. Negative word of mouth will reach more people, stats show. You want to ensure your word of mouth reviews are amazing. You can find more stats and information to help you in the following infographic.
Infographic Created By Growth of Artificial Intelligence in E-commerce