One of the main reasons that new businesses go under is cash flow problems. You’ll only have a limited amount of capital, and you need to make it last until you build a solid customer base and start bringing in revenue. Your start-up funds will disappear a lot quicker than you think. If you are reckless with your spending you could find yourself running out in a matter of months. Unless you can find some more money, you won’t be able to carry on operating. That means you need to watch every single penny that you spend and only spend on things that are absolutely vital. There are some costs that simply cannot be avoided. You won’t get anywhere without a good marketing campaign and your online presence is an integral part of this. One of the most important things that you need to get right is Search Engine Optimization.
Understand Your Customers
This is the first step in any marketing campaign, and online marketing is no exception. Having a good understanding of your offline customer base is half the battle, but that doesn’t mean that your online customers have the same wants and needs. People that buy offline are often very different to those that buy online. They tend to be younger, and they want to go directly to the products that they are looking for, without too much browsing.
It’s also important to know your online competitors. If you haven’t already, you should be researching your rivals. The first step is to identify the offline shops that are selling similar products, but there are going to be a lot of exclusively online retailers that you might have missed in your research. Doing simple searches online can uncover a whole host of competitors that you might not have known about before.
Keywords are the terms that people use to find companies when they search online. Having a good knowledge of what terms people use most often, and then using these on your own site, can help direct customers towards you. There are plenty of free keyword research tools out there so you don’t need to spend a thing. Google Keyword Planner is probably the best free one, as it’s easy to use and gives good results.
Once you have identified the best keywords to use, you can then incorporate them into any content that you put on your website. That means when customers search for those words, your site will feature in the results. You do need to be careful because Google employs very clever algorithms that decide the order that results appear in. They can detect unnatural keyword placement so filling every single page with hundreds of keywords will not work in your favor. In fact, you will be penalized, and your site will be moved down the rankings. Putting a few well-placed keywords into the text naturally, will foster much better results.
Build Your Site
You’re probably going to have to pay for this part. Unless you want to take the time to learn how to code well enough to create a professional website, then you are going to need an experienced web developer. If you are trying to start a new business, the chances are that you won’t have the time to learn these skills. You could always use a template service, but your options for growth are limited. Investing in a website will be worth it, as long as you plan it properly. Base the pages and the content around the keywords that you have researched and you should see an increase in traffic that can be converted to sales.
Now that your site is up and running, you need to see if it works. This is where analytics come in. By properly reviewing the data about visitors to your site, you can see who is buying your products, and who isn’t. You can also get good data on which areas of the website people spend the most time on. This helps to identify areas that are in need of improvement. For example, if people are only spending a few seconds on a page before moving on, you know that there isn’t much of value on there. You can use Google Analytics free service to begin with, but if you want to maximize the effectiveness of your site, this is another area that it’s worth investing a little bit of money in. It won’t cost you much to buy ASP.NET core logging software, and it will give you a lot more useful information than the free services.
Make Use Of Resources
One of the best pieces of advice for anybody trying to do their own Search Engine Optimization is to make good use of the resources that are out there. There are so many blogs dedicated to the field with endless amounts of great information. If you aren’t taking advantage of it then you are losing out. Click here for a beginners guide to SEO that will take you through the whole process step by step.
If you follow these simple steps, there is no reason for you to hire an expensive company to handle your online presence.