Explainer Videos: Why Start-Ups Need ‘Em and How to Do It Right

explainer video

In the world of effective content marketing to boost sales, the newest kid on the block is video marketing. You may have heard that blogging is a dying art, on its way out, and video content is in. Take this with a bag of salt, not just a grain: as long as SEO rules supreme,

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Hell Hath No Fury: Don’t Leave Customers Scorned!

how to make your customer happy

Hell hath no fury like a customer scorned. You’ll get angry emails, bad reviews online, cussed out on social media – the works. The key, of course, is not to scorn them. Launch a preemptive strike against common customer frustrations by making sure these problems are nowhere to be found in your business.

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You’ve Got The Office: Now To Fill It

set up my office

Securing your first office is an exciting time for a small business. It makes a leap in your growth; from home-based business to legitimate big business. But, of course, a stage like this will take some work. And, most people don’t know where to start. Thankfully, that part is easy; you need to start by

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Make Your Flyer Stand Out

flyer design

If you are in need of a way to advertise your business, or some other cause, then a flyer is often the best way to go. Flyers can be surprisingly effective as a means of promotion, and this remains the case even today in this hyper-digital world. Creating a flyer which stands out from the

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Why Shipping Can Steer Your Business and Set Sail for Success?

shipping and handling

In business, it’s important to do everything right. It’s all well and good that you can do a few things right, but if you’re not doing well with everything – you could be steering your business away from the seas of online success. Mainly, we’re talking about shipping – the act of delivering products to

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Is a Publication the Next Stop for Your Blog?

pulication

Blogging can be a fantastic source of money, but there will always be ways to expand your business so that you can gain more revenue, reach a wider audience or even diversify your content to tackle other forms of media, such as podcasts, videos and even YouTube content. However, getting the opportunity to do so

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What Makes A Beautiful Product?

best designed products

As long ago as the 1980s, Steve Jobs said that the design of a product was more important than what it could do. It was a bold statement, but one that was ultimately vindicated after Jobs pushed Apple to new heights with the introduction of the iPod and the iPhone. Fast forward nearly 30 years,

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Best House Features That Add Value

house features that add value

There’s a big difference between a good home and a great home. A good home is clean and dry. But a great home comes with a bunch of extra features that make it unique. The question is, what are those features? Recently the Demand Institute looked at that exact question. They wanted to find out

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Where Should I Set Up My Office?

where should i set up my office

If you are just setting up your office for the first time, or are looking to move to a new location, there are a whole range of things that you need to consider. The area in which your office is located can make a huge difference to the performance of your business, so it’s worth

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Know Your Web Host – Common Packages Explained

common web host packages

Web hosting, like any other tech based industry, is forever changing. New packages are frequently coming on the market and technology itself such as the introduction of cloud based architecture is also influencing the plans and packages at our disposal. It seems like week on week web hosts come up with new hardware, software or

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