Considering how difficult it is to start and nurture your business, it doesn’t take much to see it razed to the ground due to a couple of small mistakes. The slightest thing from annoying a customer to saying the wrong thing to an employee could have disastrous effects on your business. While not every small mistake you make will destroy your business, it could spiral out of control and before you know it, you’ll be out of business.
It’s important to understand how easy it is to ruin your business so that you can prevent those things from happening in the first place. To help you out, here are five ways to easily destroy your business and how you can prevent them.
1. Not having a data recovery plan
If you aren’t using a proper cloud storage solution or making regular physical backups of your data, then you aren’t protecting your data very well. If your building suffers from a fire or your network crashes and important information is lost, then you’re going to have a hard time explaining to your employees and customers why you were so careless. If you’re in a tight spot, you can use data recovery software in an attempt to restore information, but you might be out of luck if the damage is already done.
2. Being rude to a customer
You don’t have to be the one shouting down the phone or writing a rude response to a customer on the comment section of your product page—one of your staff members could be the culprit! If you don’t train your staff to have proper manners and be polite to their customers, then you’re going to experience a major decline in your customer support ratings and as a result, you’ll get less business when people see that you’re rude to your consumers. In some cases, you might even get sued for a variety of reasons.
3. Being rude to an employee
Everyone has a tough day sometimes, but never let that frustration or anger out on your employees or co-workers. The slightest tap on their shoulder could spark a huge lawsuit due to harassment or discrimination. If you don’t want your disgruntled employees to have fuel to add to a fiery ball of lawsuits, then you’d better treat them with respect and keep your cool.
4. Forgetting to protect your trademarks
If you’ve worked hard to build up a business and promote your brand, then you better build up a wall around it and protect it from invaders and imitators who want to take you down. Let’s face it, everyone wants to be the owner of a ridiculously popular brand because of the amount of money it makes, so if you care about your brand once it reaches a global audience, then you need to fight to protect it.
5. Not expanding
There comes a point when your business will be struggling to keep track of its customers. Maybe your business is growing in popularity, or perhaps you just don’t have enough staff members and production facilities to meet demand. Unless you want your employees to stay in a permanent state of overtime, you need to expand before your competition swoops in to steal your audience.